Whether we like it or not, celebrities have a strong influence on public view and are role models to millions. These days more and more celebrities are using their platform to spread awareness of environmental and social issues and advocating for more sustainable lifestyles. At Pildora, we love a celebrity who not only advocates for positive change but actually walks the talk.

Three celebrities who do just that are Emma Watson, Livia Firth, and Will.i.am. Read on to learn how these celebs spread the word about sustainable and ethical fashion, and slay the red carpet like environmental warriors. 

Emma Watson

If you’re a fan of Emma Watson, aka Harry Potter’s BFF, then you probably know she’s been on the sustainable fashion train for a while now. Emma was one of the first A-list celebrities to advocate for ethical fashion and actually don it on the red carpet. In fact, in 2015, she signed up for the Green Carpet Challenge, agreeing that every. single. piece. she wears on the red carpet would be sustainable. That’s what we call commitment!

And she’s been keeping her promise to promote sustainable fashion. In 2016, she made headlines with the gown she wore to the Met Gala, designed by Calvin Klein and made out of recycled plastic bottles. In 2017, at the Beauty and the Beast premiere, she wore an Emilia Wickstead gown made from end-of-line fabric. She also launched “Feel Good Style,” a site dedicated to sustainable fashion and natural beauty. And her gorgeous 2018 Vogue Australia spread was focused on ethical fashion.

We love Emma Watson because she’s passionate about many social issues, including human and women’s rights, both of which are intrinsically linked back to the fashion industry as well.

Livia Firth

“Call it ‘eco-fashion’ if you like, but I think it’s just common sense.” We couldn’t agree more, Mrs. Firth!

Livia Firth is married to Academy Award-winning actor, Colin Firth, but that’s not why we stan her.

Livia has been spearheading the sustainable fashion movement through her own venture called Eco-Age, the green consultancy behind the Green Carpet Challenge. As founder and creative director, she is presenting sustainability as not just good business sense but also fashion-forward. She also promotes the ban of fast fashion due to its association with slave and child labor. Livia is a UN Leader of the Change award winner and global ambassador for Oxfam. Yes, yes, and yes.


The Black Eyed Peas alum is a recycling buff. Tired of the throwaway culture, Will.i.am created his Ekocycle clothing line that turns old aluminum and plastic waste into clothing and luggage. He’s also collaborated with multiple household names to produce sustainable products. As one of the few men stepping up to advocate for sustainable fashion, his innovation deserves more recognition in the fashion world. You’ve got our vote, Will.i.am!

As you can see, there are some big names making a difference. The more celebrities who share their affinity for sustainability and sustainable fashion, the better. Celebrities have the ability to influence millions of people, particularly young people. We’ve talked about the power of young people—the impact of these younger generations is truly palpable. Just google “impact of the new generation” and you’ll know what we mean.

Do you look up to eco-friendly celebs? Tell us who inspires you and why. We want to learn from you!